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Attitudes toward COVID-19 Vaccination on Social Media: A Cross-Platform Analysis
During the COVID-19 pandemic, social media content analysis allowed for tracking attitudes toward newly introduced vaccines. However, current evidence is limited to single social media platforms. Our objective was to compare arguments used by anti-vaxxers in the context of COVID-19 vaccines across F...
Autores principales: | , , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
MDPI
2022
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9332808/ https://www.ncbi.nlm.nih.gov/pubmed/35893839 http://dx.doi.org/10.3390/vaccines10081190 |
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author | Wawrzuta, Dominik Klejdysz, Justyna Jaworski, Mariusz Gotlib, Joanna Panczyk, Mariusz |
author_facet | Wawrzuta, Dominik Klejdysz, Justyna Jaworski, Mariusz Gotlib, Joanna Panczyk, Mariusz |
author_sort | Wawrzuta, Dominik |
collection | PubMed |
description | During the COVID-19 pandemic, social media content analysis allowed for tracking attitudes toward newly introduced vaccines. However, current evidence is limited to single social media platforms. Our objective was to compare arguments used by anti-vaxxers in the context of COVID-19 vaccines across Facebook, Twitter, Instagram, and TikTok. We obtained the data set of 53,671 comments regarding COVID-19 vaccination published between August 2021 and February 2022. After that, we established categories of anti-vaccine content, manually classified comments, and compared the frequency of occurrence of the categories between social media platforms. We found that anti-vaxxers on social media use 14 categories of arguments against COVID-19 vaccines. The frequency of these categories varies across different social media platforms. The anti-vaxxers’ activity on Facebook and Twitter is similar, focusing mainly on distrust of government and allegations regarding vaccination safety and effectiveness. Anti-vaxxers on TikTok mainly focus on personal freedom, while Instagram users encouraging vaccination often face criticism suggesting that vaccination is a private matter that should not be shared. Due to the differences in vaccine sentiment among users of different social media platforms, future research and educational campaigns should consider these distinctions, focusing more on the platforms popular among adolescents (i.e., Instagram and TikTok). |
format | Online Article Text |
id | pubmed-9332808 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2022 |
publisher | MDPI |
record_format | MEDLINE/PubMed |
spelling | pubmed-93328082022-07-29 Attitudes toward COVID-19 Vaccination on Social Media: A Cross-Platform Analysis Wawrzuta, Dominik Klejdysz, Justyna Jaworski, Mariusz Gotlib, Joanna Panczyk, Mariusz Vaccines (Basel) Article During the COVID-19 pandemic, social media content analysis allowed for tracking attitudes toward newly introduced vaccines. However, current evidence is limited to single social media platforms. Our objective was to compare arguments used by anti-vaxxers in the context of COVID-19 vaccines across Facebook, Twitter, Instagram, and TikTok. We obtained the data set of 53,671 comments regarding COVID-19 vaccination published between August 2021 and February 2022. After that, we established categories of anti-vaccine content, manually classified comments, and compared the frequency of occurrence of the categories between social media platforms. We found that anti-vaxxers on social media use 14 categories of arguments against COVID-19 vaccines. The frequency of these categories varies across different social media platforms. The anti-vaxxers’ activity on Facebook and Twitter is similar, focusing mainly on distrust of government and allegations regarding vaccination safety and effectiveness. Anti-vaxxers on TikTok mainly focus on personal freedom, while Instagram users encouraging vaccination often face criticism suggesting that vaccination is a private matter that should not be shared. Due to the differences in vaccine sentiment among users of different social media platforms, future research and educational campaigns should consider these distinctions, focusing more on the platforms popular among adolescents (i.e., Instagram and TikTok). MDPI 2022-07-27 /pmc/articles/PMC9332808/ /pubmed/35893839 http://dx.doi.org/10.3390/vaccines10081190 Text en © 2022 by the authors. https://creativecommons.org/licenses/by/4.0/Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). |
spellingShingle | Article Wawrzuta, Dominik Klejdysz, Justyna Jaworski, Mariusz Gotlib, Joanna Panczyk, Mariusz Attitudes toward COVID-19 Vaccination on Social Media: A Cross-Platform Analysis |
title | Attitudes toward COVID-19 Vaccination on Social Media: A Cross-Platform Analysis |
title_full | Attitudes toward COVID-19 Vaccination on Social Media: A Cross-Platform Analysis |
title_fullStr | Attitudes toward COVID-19 Vaccination on Social Media: A Cross-Platform Analysis |
title_full_unstemmed | Attitudes toward COVID-19 Vaccination on Social Media: A Cross-Platform Analysis |
title_short | Attitudes toward COVID-19 Vaccination on Social Media: A Cross-Platform Analysis |
title_sort | attitudes toward covid-19 vaccination on social media: a cross-platform analysis |
topic | Article |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9332808/ https://www.ncbi.nlm.nih.gov/pubmed/35893839 http://dx.doi.org/10.3390/vaccines10081190 |
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