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Information loss and bias in likert survey responses

Likert response surveys are widely applied in marketing, public opinion polls, epidemiological and economic disciplines. Theoretically, Likert mapping from real-world beliefs could lose significant amounts of information, as they are discrete categorical metrics. Similarly, the subjective nature of...

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Detalles Bibliográficos
Autor principal: Westland, J. Christopher
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9333316/
https://www.ncbi.nlm.nih.gov/pubmed/35901102
http://dx.doi.org/10.1371/journal.pone.0271949

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