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Optimal platform sales mode in live streaming commerce supply chains

This paper investigates three common sales modes with live streaming commerce, including e-commerce platform mode, transferring mode and live streaming platform mode (abbreviated as E, T and L, respectively). Using game-theoretical method, we study how participants choose sales modes with consumer r...

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Detalles Bibliográficos
Autores principales:	Yang, Lei, Zheng, Cong, Hao, Caixia
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Springer US 2022
Materias:	Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9334738/ http://dx.doi.org/10.1007/s10660-022-09587-z

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