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Perceptions of Oral Nicotine Pouches on Reddit: Observational Study

BACKGROUND: Oral nicotine pouches are a new form of tobacco-free nicotine products launched in recent years with a variety of flavors. OBJECTIVE: This study aims to examine the public perceptions and discussions of oral nicotine pouches on Reddit, a popular social media platform for sharing user exp...

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Detalles Bibliográficos
Autores principales: Shao, Yihan, Zou, Jonathan, Xie, Zidian, Mayne, Rachel Grana, Ossip, Deborah J, Rahman, Irfan, McIntosh, Scott, Li, Dongmei
Formato: Online Artículo Texto
Lenguaje:English
Publicado: JMIR Publications 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9338421/
https://www.ncbi.nlm.nih.gov/pubmed/35838764
http://dx.doi.org/10.2196/37071
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author Shao, Yihan
Zou, Jonathan
Xie, Zidian
Mayne, Rachel Grana
Ossip, Deborah J
Rahman, Irfan
McIntosh, Scott
Li, Dongmei
author_facet Shao, Yihan
Zou, Jonathan
Xie, Zidian
Mayne, Rachel Grana
Ossip, Deborah J
Rahman, Irfan
McIntosh, Scott
Li, Dongmei
author_sort Shao, Yihan
collection PubMed
description BACKGROUND: Oral nicotine pouches are a new form of tobacco-free nicotine products launched in recent years with a variety of flavors. OBJECTIVE: This study aims to examine the public perceptions and discussions of oral nicotine pouches on Reddit, a popular social media platform for sharing user experiences. METHODS: Between February 15, 2019, and February 12, 2021, a total of 2410 Reddit posts related to oral nicotine pouches were obtained over a 2-year period. After the removal of unrelated or commercial posts, 653 Reddit posts related to oral nicotine pouches remained. Topics and sentiments related to oral nicotine pouches on Reddit were hand coded. RESULTS: The number of Reddit posts related to oral nicotine pouches increased during the study period. Content analysis showed that the most popular topic was “sharing product information and user experience” (366/653, 56%), in which sharing oral nicotine pouch products and user experiences were dominant. The next popular topic was “asking product-related questions” (product properties and product recommendations; 115/653, 17.6%), followed by “quitting nicotine products” such as vaping or smoking through use of oral nicotine pouches or quitting the oral nicotine pouches themselves (83/653, 12.7%) and “discussing oral nicotine pouch–related health” symptoms or concerns related to oral nicotine pouches (74/653, 11.3%). The least popular topic was “legality and permissions” related to oral nicotine pouches (15/653, 2.3%). In addition, a greater number of Reddit posts described positive attitudes compared to negative attitudes toward oral nicotine pouches (354/653, 54.2% vs 101/653, 15.5%; P<.001). CONCLUSIONS: Reddit posts overall had a positive attitude toward oral nicotine pouches and users were actively sharing product and user experiences. Our study provides the first insight on up-to-date oral nicotine pouch discussions on social media.
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spelling pubmed-93384212022-07-31 Perceptions of Oral Nicotine Pouches on Reddit: Observational Study Shao, Yihan Zou, Jonathan Xie, Zidian Mayne, Rachel Grana Ossip, Deborah J Rahman, Irfan McIntosh, Scott Li, Dongmei J Med Internet Res Original Paper BACKGROUND: Oral nicotine pouches are a new form of tobacco-free nicotine products launched in recent years with a variety of flavors. OBJECTIVE: This study aims to examine the public perceptions and discussions of oral nicotine pouches on Reddit, a popular social media platform for sharing user experiences. METHODS: Between February 15, 2019, and February 12, 2021, a total of 2410 Reddit posts related to oral nicotine pouches were obtained over a 2-year period. After the removal of unrelated or commercial posts, 653 Reddit posts related to oral nicotine pouches remained. Topics and sentiments related to oral nicotine pouches on Reddit were hand coded. RESULTS: The number of Reddit posts related to oral nicotine pouches increased during the study period. Content analysis showed that the most popular topic was “sharing product information and user experience” (366/653, 56%), in which sharing oral nicotine pouch products and user experiences were dominant. The next popular topic was “asking product-related questions” (product properties and product recommendations; 115/653, 17.6%), followed by “quitting nicotine products” such as vaping or smoking through use of oral nicotine pouches or quitting the oral nicotine pouches themselves (83/653, 12.7%) and “discussing oral nicotine pouch–related health” symptoms or concerns related to oral nicotine pouches (74/653, 11.3%). The least popular topic was “legality and permissions” related to oral nicotine pouches (15/653, 2.3%). In addition, a greater number of Reddit posts described positive attitudes compared to negative attitudes toward oral nicotine pouches (354/653, 54.2% vs 101/653, 15.5%; P<.001). CONCLUSIONS: Reddit posts overall had a positive attitude toward oral nicotine pouches and users were actively sharing product and user experiences. Our study provides the first insight on up-to-date oral nicotine pouch discussions on social media. JMIR Publications 2022-07-15 /pmc/articles/PMC9338421/ /pubmed/35838764 http://dx.doi.org/10.2196/37071 Text en ©Yihan Shao, Jonathan Zou, Zidian Xie, Rachel Grana Mayne, Deborah J Ossip, Irfan Rahman, Scott McIntosh, Dongmei Li. Originally published in the Journal of Medical Internet Research (https://www.jmir.org), 15.07.2022. https://creativecommons.org/licenses/by/4.0/This is an open-access article distributed under the terms of the Creative Commons Attribution License (https://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work, first published in the Journal of Medical Internet Research, is properly cited. The complete bibliographic information, a link to the original publication on https://www.jmir.org/, as well as this copyright and license information must be included.
spellingShingle Original Paper
Shao, Yihan
Zou, Jonathan
Xie, Zidian
Mayne, Rachel Grana
Ossip, Deborah J
Rahman, Irfan
McIntosh, Scott
Li, Dongmei
Perceptions of Oral Nicotine Pouches on Reddit: Observational Study
title Perceptions of Oral Nicotine Pouches on Reddit: Observational Study
title_full Perceptions of Oral Nicotine Pouches on Reddit: Observational Study
title_fullStr Perceptions of Oral Nicotine Pouches on Reddit: Observational Study
title_full_unstemmed Perceptions of Oral Nicotine Pouches on Reddit: Observational Study
title_short Perceptions of Oral Nicotine Pouches on Reddit: Observational Study
title_sort perceptions of oral nicotine pouches on reddit: observational study
topic Original Paper
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9338421/
https://www.ncbi.nlm.nih.gov/pubmed/35838764
http://dx.doi.org/10.2196/37071
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