Detecting valence from unidentified images: A link between familiarity and positivity in recognition without identification

Research using the Recognition Without Identification paradigm (Cleary & Greene, 2000, Journal of Experimental Psychology: Learning, Memory, and Cognition, 26[4], 1063–1069; Peynircioǧlu, 1990, Journal of Memory and Language, 29, 493–500) has found that participants can discriminate between old and new stimuli even when the stimuli are obscured to a degree that they are unidentifiable. This methodology has been adapted in the past by using heavily obscured threatening and nonthreatening images and asking participants to try to identify each image followed by a familiarity rating of the image. Past results showed that threatening images that were not able to be identified were rated as more familiar than nonthreatening images that were not able to be identified (Cleary et al., 2013, Memory & Cognition, 41, 989–999). The current study used a similar methodology to explore the possibility that a sense of familiarity can serve to guide our attention toward potential threats in the environment. However, contrary to earlier results, we found that positive images were rated as more familiar than negative images. This pattern was found with both identified and unidentified images and was replicated across five experiments. The current findings are consistent with the view that feelings of positivity and familiarity are closely linked (e.g., de Vries et al., 2010, Psychological Science, 21[3], 321–328; Garcia-Marques et al., 2004, Personality and Social Psychology Bulletin, 30, 585–593; Monin, 2003, Journal of Personality and Social Psychology, 85[6], 1035–1048).