The influence of firm’s feedbacks on user-generated content’s linguistic style matching–An explanation based on communication accommodation theory

In virtual brand communities, users and firms continuously use different or similar linguistic styles to communicate with each other. Existing literature has demonstrated that the linguistic style matching (LSM) between the coming users’ posts [user-generated content (UGC)] and existing firms’ conte...

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Detalles Bibliográficos
Autores principales: Liu, Dewen, Gong, Chenyiming, Zhang, Sikang, Ma, Yongbin
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9355569/
https://www.ncbi.nlm.nih.gov/pubmed/35936319
http://dx.doi.org/10.3389/fpsyg.2022.949968

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9355569/
https://www.ncbi.nlm.nih.gov/pubmed/35936319
http://dx.doi.org/10.3389/fpsyg.2022.949968

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