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The influence of firm’s feedbacks on user-generated content’s linguistic style matching–An explanation based on communication accommodation theory
In virtual brand communities, users and firms continuously use different or similar linguistic styles to communicate with each other. Existing literature has demonstrated that the linguistic style matching (LSM) between the coming users’ posts [user-generated content (UGC)] and existing firms’ conte...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9355569/ https://www.ncbi.nlm.nih.gov/pubmed/35936319 http://dx.doi.org/10.3389/fpsyg.2022.949968 |