The Characteristics and Paths of the Dissemination of Intangible Cultural Heritage in the Form of Animation in the New Media Environment

In recent years, the state and even the society pay more and more attention to the protection of the intangible cultural heritage. How to effectively protect and inherit the intangible cultural heritage is the main work at present. Based on the role and influence of animation in the protection of intangible cultural heritage, this paper systematically discusses the promotion role of animation in the inheritance and dissemination of intangible cultural heritage. First, the role of animation communication in the protection of intangible cultural heritage. Finally, this paper takes the combination of intangible cultural heritage culture and animation as an example to discuss and design the combination of intangible cultural heritage protection animation and specific cases. This paper regards animation as a cultural medium, which is of great significance to the effective protection, dissemination, and inheritance of the national intangible cultural heritage.