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The Promotion and Optimization of Bank Financial Products Using Consumers’ Psychological Perception

With the rapid economic growth and increased national income year by year, individuals and families have an increasingly greater demand for financial products. Banks’ sales of financial products have become a new economic profit growth point for major banks. Based on consumers’ psychological percept...

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Detalles Bibliográficos
Autores principales: Zhang, Jing, Jin, Bo
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9358223/
https://www.ncbi.nlm.nih.gov/pubmed/35959013
http://dx.doi.org/10.3389/fpsyg.2022.926271