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The Promotion and Optimization of Bank Financial Products Using Consumers’ Psychological Perception
With the rapid economic growth and increased national income year by year, individuals and families have an increasingly greater demand for financial products. Banks’ sales of financial products have become a new economic profit growth point for major banks. Based on consumers’ psychological percept...
Autores principales: | Zhang, Jing, Jin, Bo |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Frontiers Media S.A.
2022
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9358223/ https://www.ncbi.nlm.nih.gov/pubmed/35959013 http://dx.doi.org/10.3389/fpsyg.2022.926271 |
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