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Role of Extrinsic Cues in the Formation of Quality Perceptions
Examining the quality perceptions of consumers has often been recommended as an international research paradigm. This study is grounded in the Pakistani consumer market to evaluate the impact of food packaging cues on perceived product quality. The moderating effect of consumer knowledge was also ta...
| Autores principales: | , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9359923/ https://www.ncbi.nlm.nih.gov/pubmed/35959058 http://dx.doi.org/10.3389/fpsyg.2022.913836 |