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The study on the impact of short video tourism Vloggers at social media platform on online sharing intention

COVID-19 has caused significant damage globally, including tourism. This study adopts the quantitative research method, selects 588 samples from tourists watching short videos to investigate the antecedents and effects of parasocial interaction between tourists and short video tourism Vloggers, and...

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Detalles Bibliográficos
Autores principales: Zhao, Chen, Shen, Huawen, Zhang, Yating
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9360783/
https://www.ncbi.nlm.nih.gov/pubmed/35959031
http://dx.doi.org/10.3389/fpsyg.2022.905002