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Contaminated by Its Prior Use: Strategies to Design and Market Refurbished Personal Care Products
Refurbishment is an effective circular strategy to lengthen a product’s lifetime. However, refurbished products that are intimately used, such as personal care products, cause a feeling of unease in consumers because they are perceived to be contaminated. In 15 in-depth online interviews with female...
Autores principales: | , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Springer International Publishing
2022
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9361894/ https://www.ncbi.nlm.nih.gov/pubmed/35966040 http://dx.doi.org/10.1007/s43615-022-00197-3 |
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author | Wallner, Theresa S. Snel, Senna Magnier, Lise Mugge, Ruth |
author_facet | Wallner, Theresa S. Snel, Senna Magnier, Lise Mugge, Ruth |
author_sort | Wallner, Theresa S. |
collection | PubMed |
description | Refurbishment is an effective circular strategy to lengthen a product’s lifetime. However, refurbished products that are intimately used, such as personal care products, cause a feeling of unease in consumers because they are perceived to be contaminated. In 15 in-depth online interviews with female users of intense pulsed light (IPL) device living in the Netherlands, we explored why consumers have contamination concerns regarding an IPL device and proposed strategies to decrease these. Participants felt that refurbished personal care products with signs of wear-and-tear were a riskier choice and expected that the device would malfunction, have a shorter product lifetime, and would be contaminated due to the previous use. Based on the location and amount of wear-and-tear, participants made inferences on how the prior user had treated the device. While light wear-and-tear indicated normal use, heavy wear-and-tear was interpreted as a sign of bad treatment by the previous user. To keep refurbished personal care products at their highest value, we suggest five design strategies to minimize contamination concerns by designing a product that smells and looks hygienic after multiple lifecycles: (1) using colors that evoke associations with hygiene, (2) making signs of wear-and-tear less visible, (3) using smooth (cleanable) materials, (4) minimizing the number of split lines in the product, and (5) giving refurbished products a clean product smell. For refurbished personal care products with signs of wear-and-tear that cannot be eliminated, we propose mitigating consumers’ contamination concerns with marketing strategies, such as fostering a good brand image, offering refurbished products at a lower price, with an extended warranty, and underlining expert check-ups and standards during refurbishment. GRAPHICAL ABSTRACT: [Image: see text] |
format | Online Article Text |
id | pubmed-9361894 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2022 |
publisher | Springer International Publishing |
record_format | MEDLINE/PubMed |
spelling | pubmed-93618942022-08-10 Contaminated by Its Prior Use: Strategies to Design and Market Refurbished Personal Care Products Wallner, Theresa S. Snel, Senna Magnier, Lise Mugge, Ruth Circ Econ Sustain Original Paper Refurbishment is an effective circular strategy to lengthen a product’s lifetime. However, refurbished products that are intimately used, such as personal care products, cause a feeling of unease in consumers because they are perceived to be contaminated. In 15 in-depth online interviews with female users of intense pulsed light (IPL) device living in the Netherlands, we explored why consumers have contamination concerns regarding an IPL device and proposed strategies to decrease these. Participants felt that refurbished personal care products with signs of wear-and-tear were a riskier choice and expected that the device would malfunction, have a shorter product lifetime, and would be contaminated due to the previous use. Based on the location and amount of wear-and-tear, participants made inferences on how the prior user had treated the device. While light wear-and-tear indicated normal use, heavy wear-and-tear was interpreted as a sign of bad treatment by the previous user. To keep refurbished personal care products at their highest value, we suggest five design strategies to minimize contamination concerns by designing a product that smells and looks hygienic after multiple lifecycles: (1) using colors that evoke associations with hygiene, (2) making signs of wear-and-tear less visible, (3) using smooth (cleanable) materials, (4) minimizing the number of split lines in the product, and (5) giving refurbished products a clean product smell. For refurbished personal care products with signs of wear-and-tear that cannot be eliminated, we propose mitigating consumers’ contamination concerns with marketing strategies, such as fostering a good brand image, offering refurbished products at a lower price, with an extended warranty, and underlining expert check-ups and standards during refurbishment. GRAPHICAL ABSTRACT: [Image: see text] Springer International Publishing 2022-07-30 /pmc/articles/PMC9361894/ /pubmed/35966040 http://dx.doi.org/10.1007/s43615-022-00197-3 Text en © The Author(s) 2022 https://creativecommons.org/licenses/by/4.0/Open AccessThis article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the article's Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article's Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit http://creativecommons.org/licenses/by/4.0/ (https://creativecommons.org/licenses/by/4.0/) . |
spellingShingle | Original Paper Wallner, Theresa S. Snel, Senna Magnier, Lise Mugge, Ruth Contaminated by Its Prior Use: Strategies to Design and Market Refurbished Personal Care Products |
title | Contaminated by Its Prior Use: Strategies to Design and Market Refurbished Personal Care Products |
title_full | Contaminated by Its Prior Use: Strategies to Design and Market Refurbished Personal Care Products |
title_fullStr | Contaminated by Its Prior Use: Strategies to Design and Market Refurbished Personal Care Products |
title_full_unstemmed | Contaminated by Its Prior Use: Strategies to Design and Market Refurbished Personal Care Products |
title_short | Contaminated by Its Prior Use: Strategies to Design and Market Refurbished Personal Care Products |
title_sort | contaminated by its prior use: strategies to design and market refurbished personal care products |
topic | Original Paper |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9361894/ https://www.ncbi.nlm.nih.gov/pubmed/35966040 http://dx.doi.org/10.1007/s43615-022-00197-3 |
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