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Do well, do good, and know your audience: the double-edged sword of values-based CSR communication

The Corporate Social Responsibility (CSR) efforts of brands impact consumers’ willingness to support them, yet consumers are generally skeptical about CSR communication. This empirical work uses three experimental studies to show that framing CSR messages in values-based terms (“It is our duty to en...

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Detalles Bibliográficos
Autores principales: Love, Edwin, Sekhon, Tejvir, Salinas, Tara Ceranic
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Palgrave Macmillan UK 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9362571/
http://dx.doi.org/10.1057/s41262-022-00282-w