Cargando…
Do well, do good, and know your audience: the double-edged sword of values-based CSR communication
The Corporate Social Responsibility (CSR) efforts of brands impact consumers’ willingness to support them, yet consumers are generally skeptical about CSR communication. This empirical work uses three experimental studies to show that framing CSR messages in values-based terms (“It is our duty to en...
| Autores principales: | , , |
|---|---|
| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Palgrave Macmillan UK
2022
|
| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9362571/ http://dx.doi.org/10.1057/s41262-022-00282-w |