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Influence of Millennials’ eco-literacy and biospheric values on green purchases: the mediating effect of attitude
The objective of this study is to find out the effect of eco-literacy and biospheric values on attitudes and intention to purchase green products. To observe this, we developed a study design that includes variables from green consumer behavior literature. We collected data from 447 respondent of pu...
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Springer US
2022
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9362701/ http://dx.doi.org/10.1007/s11115-022-00645-6 |
| Sumario: | The objective of this study is to find out the effect of eco-literacy and biospheric values on attitudes and intention to purchase green products. To observe this, we developed a study design that includes variables from green consumer behavior literature. We collected data from 447 respondent of public sector banks using a questionnaire survey. Finally, a model including biospheric values, eco-literacy, attitude and purchase intention was validated with a path analysis. The results of this study disclosed a positive effect of green predictors such as eco-literacy and biospheric values of millennial customers on their purchasing attitudes and intentions. |
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