How does celebrity involvement influence travel intention? The case of promoting Chengdu on TikTok

This study examines the predicting effect of celebrity involvement on destination authenticity (object-based authenticity and existential authenticity) and hence travel intention in the context of TikTok tourism promotional videos. Data collected from 225 survey respondents indicated that celebrity...

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Autores principales: Zhu, Chris, Hoc Nang Fong, Lawrence, Gao, Huicai, Buhalis, Dimitrios, Shang, Ziye
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer Berlin Heidelberg 2022
Materias:
Original Research
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9363850/
http://dx.doi.org/10.1007/s40558-022-00233-w
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author Zhu, Chris
Hoc Nang Fong, Lawrence
Gao, Huicai
Buhalis, Dimitrios
Shang, Ziye
author_facet Zhu, Chris
Hoc Nang Fong, Lawrence
Gao, Huicai
Buhalis, Dimitrios
Shang, Ziye
author_sort Zhu, Chris
collection PubMed
description This study examines the predicting effect of celebrity involvement on destination authenticity (object-based authenticity and existential authenticity) and hence travel intention in the context of TikTok tourism promotional videos. Data collected from 225 survey respondents indicated that celebrity involvement increases perceived destination authenticities (object-based and existential authenticity) and hence travel intention after watching TikTok celebrity videos. Furthermore, destination authenticities mediate the positive relationship between celebrity involvement and travel intention. The findings contribute to knowledge about social media marketing in tourism literature by blending authenticity theory and celebrity involvement in the context of TikTok celebrity promotions. Meaningful implications are provided for destination marketers.
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spelling pubmed-93638502022-08-10 How does celebrity involvement influence travel intention? The case of promoting Chengdu on TikTok Zhu, Chris Hoc Nang Fong, Lawrence Gao, Huicai Buhalis, Dimitrios Shang, Ziye Inf Technol Tourism Original Research This study examines the predicting effect of celebrity involvement on destination authenticity (object-based authenticity and existential authenticity) and hence travel intention in the context of TikTok tourism promotional videos. Data collected from 225 survey respondents indicated that celebrity involvement increases perceived destination authenticities (object-based and existential authenticity) and hence travel intention after watching TikTok celebrity videos. Furthermore, destination authenticities mediate the positive relationship between celebrity involvement and travel intention. The findings contribute to knowledge about social media marketing in tourism literature by blending authenticity theory and celebrity involvement in the context of TikTok celebrity promotions. Meaningful implications are provided for destination marketers. Springer Berlin Heidelberg 2022-08-10 2022 /pmc/articles/PMC9363850/ http://dx.doi.org/10.1007/s40558-022-00233-w Text en © The Author(s), under exclusive licence to Springer-Verlag GmbH Germany, part of Springer Nature 2022, Springer Nature or its licensor holds exclusive rights to this article under a publishing agreement with the author(s) or other rightsholder(s); author self-archiving of the accepted manuscript version of this article is solely governed by the terms of such publishing agreement and applicable law. This article is made available via the PMC Open Access Subset for unrestricted research re-use and secondary analysis in any form or by any means with acknowledgement of the original source. These permissions are granted for the duration of the World Health Organization (WHO) declaration of COVID-19 as a global pandemic.
spellingShingle Original Research
Zhu, Chris
Hoc Nang Fong, Lawrence
Gao, Huicai
Buhalis, Dimitrios
Shang, Ziye
How does celebrity involvement influence travel intention? The case of promoting Chengdu on TikTok
title How does celebrity involvement influence travel intention? The case of promoting Chengdu on TikTok
title_full How does celebrity involvement influence travel intention? The case of promoting Chengdu on TikTok
title_fullStr How does celebrity involvement influence travel intention? The case of promoting Chengdu on TikTok
title_full_unstemmed How does celebrity involvement influence travel intention? The case of promoting Chengdu on TikTok
title_short How does celebrity involvement influence travel intention? The case of promoting Chengdu on TikTok
title_sort how does celebrity involvement influence travel intention? the case of promoting chengdu on tiktok
topic Original Research
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9363850/
http://dx.doi.org/10.1007/s40558-022-00233-w
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