Consumption Structure Optimization Strategy for Scenic Spots Using the Deep Learning Model under Digital Economy

The purpose is to find out the problems existing in the consumption economy structure of the scenic spots and to promote the rationalization of the consumption economy of the scenic spots. Based on the analysis of the applicability of the backpropagation neural network (BPNN) model, it uses BPNN to analyze the economic development level of Overseas Chinese Town East (OCT East). Firstly, the weight of each index is determined by the Analytic Hierarchy Process (AHP), and the expected value of the comprehensive evaluation is obtained. Secondly, to ensure the validity of the evaluation model for the development level of the tourism complex, the BPNN model is trained and tested to enable it to be applied to the evaluation of the economic development level of OCT East. The development level of OCT East from 2012 to 2021 is divided into three stages: high, higher, and lower. The development characteristics and existing problems of the OCT East are analyzed, and the optimization strategy of the consumption economy of the scenic spots is put forward in a targeted manner. The research results manifest, that from 2012 to 2021, the development level index of OCT East increased from 0.2457 to 0.5304, and it was in a state of steady growth. In 2019, the development level index reached 0.6497, and it was upgraded to “high-level,” but the average development level index of OCT East was only 0.5662, and there was a lot of room for improvement. According to the divided evaluation indicators, the development level of OCT East is evaluated. In 2012, the development level was low. From 2013 to 2018, it was at a high level, and from 2019 to 2021, it was a high level of development. By studying the Tourism Consumption Structure (TCS) of scenic spots in the OCT East, the research method of the consumption economic structure has been expanded. Therefore, it not only provides a reference for optimizing the consumption of scenic spots, but also contributes to the progress of the social tourism economy.