The Dialectic and Coupling of Three Paradigms in the Process of Art Rural Construction: Environment, Culture, and Industry

The development and construction of cities and villages are a complex process jointly promoted by multiple subjects such as government, residents, enterprises, planners, and community elites. Through the summary and analysis of the practice of art rural construction at home and abroad, it is found that its events show three main paradigms in the development process. The environmental creation paradigm reconstructs the environmental semantics of the countryside through the creation of environmental art works, showing the remarkable characteristics of “the presence of works.” The cultural revival paradigm maintains the local culture through cooperation with residents in art and has the characteristics of “de-artization ” and “de-heritage.” The industrial development paradigm adjusts the industrial structure through the production of commodity art to achieve the improvement of the rural economic foundation. Under the new development trend, the three paradigms are gradually converging.