Do SARS-CoV-2 safety measures affect visitors experience of traditional gastronomy, destination image and loyalty to a World Heritage City?

Sars-Cov-2 paralyzed tourism, which only began to recover after the vaccine roll-out. This study investigates loyalty to a city based on the perception of COVID safety measures in traditional restaurants. To test eight hypotheses, the PLS-SEM method was applied to a sample of 154 tourists who visite...

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Autores principales: Huete-Alcocer, Nuria, Hernandez-Rojas, Ricardo David
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier Ltd. 2022
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9365861/
http://dx.doi.org/10.1016/j.jretconser.2022.103095
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author Huete-Alcocer, Nuria
Hernandez-Rojas, Ricardo David
author_facet Huete-Alcocer, Nuria
Hernandez-Rojas, Ricardo David
author_sort Huete-Alcocer, Nuria
collection PubMed
description Sars-Cov-2 paralyzed tourism, which only began to recover after the vaccine roll-out. This study investigates loyalty to a city based on the perception of COVID safety measures in traditional restaurants. To test eight hypotheses, the PLS-SEM method was applied to a sample of 154 tourists who visited Córdoba (Spain) for the traditional cuisine. Results show that visitors' perception of restaurants’ COVID safety measures affects their satisfaction with the restaurant and local cuisine, their general image of this World Heritage city, and their loyalty to it. Thus, appropriate coronavirus risk management can help ensure that visitors recommend and revisit the city.
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spelling pubmed-93658612022-08-11 Do SARS-CoV-2 safety measures affect visitors experience of traditional gastronomy, destination image and loyalty to a World Heritage City? Huete-Alcocer, Nuria Hernandez-Rojas, Ricardo David Journal of Retailing and Consumer Services Article Sars-Cov-2 paralyzed tourism, which only began to recover after the vaccine roll-out. This study investigates loyalty to a city based on the perception of COVID safety measures in traditional restaurants. To test eight hypotheses, the PLS-SEM method was applied to a sample of 154 tourists who visited Córdoba (Spain) for the traditional cuisine. Results show that visitors' perception of restaurants’ COVID safety measures affects their satisfaction with the restaurant and local cuisine, their general image of this World Heritage city, and their loyalty to it. Thus, appropriate coronavirus risk management can help ensure that visitors recommend and revisit the city. Elsevier Ltd. 2022-11 2022-08-11 /pmc/articles/PMC9365861/ http://dx.doi.org/10.1016/j.jretconser.2022.103095 Text en © 2022 Elsevier Ltd. All rights reserved. Since January 2020 Elsevier has created a COVID-19 resource centre with free information in English and Mandarin on the novel coronavirus COVID-19. The COVID-19 resource centre is hosted on Elsevier Connect, the company's public news and information website. Elsevier hereby grants permission to make all its COVID-19-related research that is available on the COVID-19 resource centre - including this research content - immediately available in PubMed Central and other publicly funded repositories, such as the WHO COVID database with rights for unrestricted research re-use and analyses in any form or by any means with acknowledgement of the original source. These permissions are granted for free by Elsevier for as long as the COVID-19 resource centre remains active.
spellingShingle Article
Huete-Alcocer, Nuria
Hernandez-Rojas, Ricardo David
Do SARS-CoV-2 safety measures affect visitors experience of traditional gastronomy, destination image and loyalty to a World Heritage City?
title Do SARS-CoV-2 safety measures affect visitors experience of traditional gastronomy, destination image and loyalty to a World Heritage City?
title_full Do SARS-CoV-2 safety measures affect visitors experience of traditional gastronomy, destination image and loyalty to a World Heritage City?
title_fullStr Do SARS-CoV-2 safety measures affect visitors experience of traditional gastronomy, destination image and loyalty to a World Heritage City?
title_full_unstemmed Do SARS-CoV-2 safety measures affect visitors experience of traditional gastronomy, destination image and loyalty to a World Heritage City?
title_short Do SARS-CoV-2 safety measures affect visitors experience of traditional gastronomy, destination image and loyalty to a World Heritage City?
title_sort do sars-cov-2 safety measures affect visitors experience of traditional gastronomy, destination image and loyalty to a world heritage city?
topic Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9365861/
http://dx.doi.org/10.1016/j.jretconser.2022.103095
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