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Do SARS-CoV-2 safety measures affect visitors experience of traditional gastronomy, destination image and loyalty to a World Heritage City?
Sars-Cov-2 paralyzed tourism, which only began to recover after the vaccine roll-out. This study investigates loyalty to a city based on the perception of COVID safety measures in traditional restaurants. To test eight hypotheses, the PLS-SEM method was applied to a sample of 154 tourists who visite...
Autores principales: | Huete-Alcocer, Nuria, Hernandez-Rojas, Ricardo David |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Elsevier Ltd.
2022
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9365861/ http://dx.doi.org/10.1016/j.jretconser.2022.103095 |
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