Cargando…

The role of transactionality of mobile branded apps in brand experience and its impact on loyalty

Branded apps are gaining momentum in branding strategies, as they allow proximity to the customers and a great opportunity to engage and retain them. This paper aims to fill in the existing literature gap and investigate the role of transactionality in the effect of branded app experience on brand l...

Descripción completa

Detalles Bibliográficos
Autores principales:	Plotkina, Daria, Rabeson, Landisoa
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Palgrave Macmillan UK 2022
Materias:	Original Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9371633/ http://dx.doi.org/10.1057/s41262-022-00288-4

Ejemplares similares

Brand Experience and Customer Loyalty in Dentistry: The Role of Perceived Brand Authenticity
por: Al-Abdallah, Ghaith, et al.
Publicado: (2023)

The Mediating Role of Brand Trust and Brand Love between Brand Experience and Loyalty: A Study on Smartphones in China
por: Na, Meng, et al.
Publicado: (2023)

Brand loyalty in the face of stockouts
por: Khan, Uzma, et al.
Publicado: (2023)

Expressive Brand Relationship, Brand Love, and Brand Loyalty for Tablet PCs: Building a Sustainable Brand
por: Zhang, Shikun, et al.
Publicado: (2020)

How brand attitude, brand quality, and brand value affect Thai canned tuna consumer brand loyalty
por: Chuenban, Pichit, et al.
Publicado: (2021)

Corrigendum: Expressive Brand Relationship, Brand Love, and Brand Loyalty for Tablet PCs: Building a Sustainable Brand
por: Zhang, Shikun, et al.
Publicado: (2020)

The Effects of Types of Service Providers on Experience Economy, Brand Attitude, and Brand Loyalty in the Restaurant Industry
por: Hwang, Jinsoo, et al.
Publicado: (2022)

Brand loyalty explained by concept recall: recognizing the significance of the brand concept compared to features
por: Kato, Takumi
Publicado: (2021)

Accessing the Influence of Community Experience on Brand Loyalty Toward Virtual Brand Community: Developing Country Perspective
por: Huangfu, Zhounan, et al.
Publicado: (2022)

Social Media and brand loyalty in ophthalmological services
por: Gheorghe, Consuela-Mădălina
Publicado: (2021)

Brand Knowledge and Organizational Loyalty as Antecedents of Employee-Based Brand Equity: Mediating Role of Organizational Culture
por: Liu, Xiaoming
Publicado: (2022)

Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty
por: Vincent, Laurence
Publicado: (2012)

Consumption Habits and Brand Loyalty of Belgian Coffee Consumers
por: Alsafra, Zouheir, et al.
Publicado: (2022)

Untying the Influence of Advertisements on Consumers Buying Behavior and Brand Loyalty Through Brand Awareness: The Moderating Role of Perceived Quality
por: Zhao, Jin, et al.
Publicado: (2022)

Effect of social media marketing on online travel purchase behavior post-COVID-19: mediating role of brand trust and brand loyalty
por: Azhar, Mohd, et al.
Publicado: (2023)

Accommodating heterogeneity in brand loyalty estimation: application to the U.S. beer retail market
por: Irani-Kermani, Roozbeh, et al.
Publicado: (2022)

The Mediating Role of Customer Satisfaction between Antecedent Factors and Brand Loyalty for the Shopee Application
por: Zaato, Solomon Gbene, et al.
Publicado: (2023)

Idol Worship: How Does It Influence Fan Consumers’ Brand Loyalty?
por: Chen, Libin, et al.
Publicado: (2022)

Impact of International Tourists’ Co-creation Experience on Brand Trust, Brand Passion, and Brand Evangelism
por: Nkoulou Mvondo, Gustave Florentin, et al.
Publicado: (2022)

Impact of Organizational Brand-Building Strategies on Organizational Brand Equity: A Moderating Role of Brand-Oriented Leadership
por: Wei, Zhang
Publicado: (2022)

The impact of hotel attributes, well-being perception, and attitudes on brand loyalty: Examining the moderating role of COVID-19 pandemic
por: Kim, Jinkyung Jenny, et al.
Publicado: (2021)

The Effect of COVID-19 on hotel booking intentions: Investigating the roles of message appeal type and brand loyalty
por: Ju, Yongwook, et al.
Publicado: (2023)

RCSEd launches app and brand refresh
Publicado: (2020)

Firm innovation activities and consumer brand loyalty: A path to business sustainability in Asia
por: Yi, Lin, et al.
Publicado: (2022)

Promoting the Brand Inside: The Conceptualization of Nonprofit Internal Branding and Its Relationship With Employees’ Brand Performance
por: Zhang, Ran, et al.
Publicado: (2022)

Mobile Shopping during COVID-19: The Effect of Hedonic Experience on Brand Conspicuousness, Brand Identity and Associated Behavior
por: Jiang, Wanjing, et al.
Publicado: (2022)

Understanding the Relative Impact of Dual Identification on Brand Loyalty on Social Media: The Regulatory Fit Perspective in Different Cultures
por: Chen, Shang, et al.
Publicado: (2022)

Opt-Out Effect, The: Marketing Strategies that Empower Consumers and Win Customer-Driven Brand Loyalty
por: Smith, Gerald
Publicado: (2015)

Impact of internal brand management on sustainable competitive advantage: An explanatory study based on the mediating roles of brand commitment and brand citizenship behavior
por: Qureshi, Fatima Nawaz, et al.
Publicado: (2022)

Effects of Self-Expressive Brand and Susceptibility to Interpersonal Influence on Brand Addiction: Mediating Role of Brand Passion
por: Bai, Shizhen, et al.
Publicado: (2021)

The relationship between brand experience and consumer-based brand equity in grocerants
por: Jeon, Hyeon Mo, et al.
Publicado: (2021)

Analyzing Intention to Purchase Brand Extension via Brand Attribute Associations: The Mediating and Moderating Role of Emotional Consumer-Brand Relationship and Brand Commitment
por: Bian, Weijun, et al.
Publicado: (2022)

The Effect of Brand Personality on Electronic Word-of-Mouth: Mediation of Brand Love and Moderated Mediation of Brand Experience Sharing
por: Liu, Manlin, et al.
Publicado: (2022)

The role of novel instruments of brand communication and brand image in building consumers’ brand preference and intention to visit wineries
por: Gómez-Rico, Mar, et al.
Publicado: (2022)

Branding in the eye of the storm: the impact of brand ethical behavior on brand commitment during the COVID-19 crisis in a South American country
por: Siqueira Junior, Jose Ribamar, et al.
Publicado: (2022)

Exogenous brand crises: brand infection and contamination
por: Whitler, Kimberly A., et al.
Publicado: (2021)

Lovemarks and beyond: Examining the link between lovemarks and brand loyalty through customer advocacy in the automobile industry
por: Javed, Nayab, et al.
Publicado: (2023)

Symbolic consumption as a non-traditional predictor of brand loyalty in the sports industry, football club segment
por: Guzmán Rincón, Alfredo, et al.
Publicado: (2023)

How Behavioral Branding Affects Brand Equity
por: Lieven, Theo
Publicado: (2022)

Characterizing Brand Knowledge and Identification as Predictors of Consumer-Based Brand Equity: Mediating Role of Employee-Based Brand Equity
por: He, Zijing
Publicado: (2022)

Cannot write session to /tmp/vufind_sessions/sess_0csrmj79tv6fq905lhg2t08e30