Analysis on the Impact and Management of Political Education of College Students in the Micro Era Environment

With the rapid development of modern society and the popularization of information equipment, information transmission has broken the time and space constraints, and political education (PE) can be carried out anytime and anywhere. Micro media is the product of the rapid development of science and technology, which has brought us into a new “micro era.” The research on the “micro era” has been the focus of academic attention in recent years. Especially with the popularization of micro media, its influence on people is becoming deeper, making more scholars in academic circles devote themselves to the “micro era” under study. However, while micro media is widely used by college students (CS), it also brings opportunities and challenges. Therefore, it is particularly important to clarify the opportunities and challenges faced by CS' PE under the background of the “micro era” and put forward practical countermeasures. Starting from the actual situation of PE communication in the micro era, this study analyzes the opportunities and challenges brought by the “micro era” to PE of CS through a questionnaire survey. Then, the effective strategies to improve the PE of CS are explored, in order to improve the ideological and political level of CS in the micro era.