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Signaling Green: Impact of Green Product Attributes on Consumers Trust and the Mediating Role of Green Marketing

The purpose of this research is to highlight the relationship between green product attributes and consumer trust that influence consumers’ decision to purchase green products in the context of Pakistan. This study contributes to determining quantitatively how green product attributes such as physic...

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Detalles Bibliográficos
Autores principales:	Khan, Kashif Ullah, Atlas, Fouzia, Arshad, Muhammad Zulqarnain, Akhtar, Sadia, Khan, Farhan
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2022
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9379132/ https://www.ncbi.nlm.nih.gov/pubmed/35983193 http://dx.doi.org/10.3389/fpsyg.2022.790272

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