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Online shopping continuance after COVID-19: A comparison of Canada, Germany and the United States
The COVID-19 pandemic brought about an increase in online shopping because of government-imposed restrictions and consumer anxiety over the potential health risk associated with in-store shopping. By end of 2021, many health concerns had been alleviated through efforts such as vaccinations and reduc...
Autores principales: | , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Elsevier Ltd.
2022
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9379614/ http://dx.doi.org/10.1016/j.jretconser.2022.103100 |
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author | Shaw, Norman Eschenbrenner, Brenda Baier, Daniel |
author_facet | Shaw, Norman Eschenbrenner, Brenda Baier, Daniel |
author_sort | Shaw, Norman |
collection | PubMed |
description | The COVID-19 pandemic brought about an increase in online shopping because of government-imposed restrictions and consumer anxiety over the potential health risk associated with in-store shopping. By end of 2021, many health concerns had been alleviated through efforts such as vaccinations and reductions in hospitalizations in certain countries. Some governments started to relax their restrictions and consumers started to return to in-store shopping, creating the possibility that the volume of online shopping would decrease once stores reopened. However, consumers may continue to shop online more than they did prior to the pandemic because of their experience during the lockdown. This study seeks to understand the factors that explain the potential of online shopping continuance. A novel model is constructed by extending ES-QUAL, and adding hedonic motivation, social shopping and health susceptibility as mediators. Empirical data is collected from Canada, Germany and the US. We find that convenience and efficiency, as well as security for some females, are important factors contributing to online shopping's perceived usefulness and, ultimately, intentions to continue shopping online. In addition, creating an enjoyable online shopping experience adds to these continuance intentions. |
format | Online Article Text |
id | pubmed-9379614 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2022 |
publisher | Elsevier Ltd. |
record_format | MEDLINE/PubMed |
spelling | pubmed-93796142022-08-16 Online shopping continuance after COVID-19: A comparison of Canada, Germany and the United States Shaw, Norman Eschenbrenner, Brenda Baier, Daniel Journal of Retailing and Consumer Services Article The COVID-19 pandemic brought about an increase in online shopping because of government-imposed restrictions and consumer anxiety over the potential health risk associated with in-store shopping. By end of 2021, many health concerns had been alleviated through efforts such as vaccinations and reductions in hospitalizations in certain countries. Some governments started to relax their restrictions and consumers started to return to in-store shopping, creating the possibility that the volume of online shopping would decrease once stores reopened. However, consumers may continue to shop online more than they did prior to the pandemic because of their experience during the lockdown. This study seeks to understand the factors that explain the potential of online shopping continuance. A novel model is constructed by extending ES-QUAL, and adding hedonic motivation, social shopping and health susceptibility as mediators. Empirical data is collected from Canada, Germany and the US. We find that convenience and efficiency, as well as security for some females, are important factors contributing to online shopping's perceived usefulness and, ultimately, intentions to continue shopping online. In addition, creating an enjoyable online shopping experience adds to these continuance intentions. Elsevier Ltd. 2022-11 2022-08-16 /pmc/articles/PMC9379614/ http://dx.doi.org/10.1016/j.jretconser.2022.103100 Text en © 2022 Elsevier Ltd. All rights reserved. Since January 2020 Elsevier has created a COVID-19 resource centre with free information in English and Mandarin on the novel coronavirus COVID-19. The COVID-19 resource centre is hosted on Elsevier Connect, the company's public news and information website. Elsevier hereby grants permission to make all its COVID-19-related research that is available on the COVID-19 resource centre - including this research content - immediately available in PubMed Central and other publicly funded repositories, such as the WHO COVID database with rights for unrestricted research re-use and analyses in any form or by any means with acknowledgement of the original source. These permissions are granted for free by Elsevier for as long as the COVID-19 resource centre remains active. |
spellingShingle | Article Shaw, Norman Eschenbrenner, Brenda Baier, Daniel Online shopping continuance after COVID-19: A comparison of Canada, Germany and the United States |
title | Online shopping continuance after COVID-19: A comparison of Canada, Germany and the United States |
title_full | Online shopping continuance after COVID-19: A comparison of Canada, Germany and the United States |
title_fullStr | Online shopping continuance after COVID-19: A comparison of Canada, Germany and the United States |
title_full_unstemmed | Online shopping continuance after COVID-19: A comparison of Canada, Germany and the United States |
title_short | Online shopping continuance after COVID-19: A comparison of Canada, Germany and the United States |
title_sort | online shopping continuance after covid-19: a comparison of canada, germany and the united states |
topic | Article |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9379614/ http://dx.doi.org/10.1016/j.jretconser.2022.103100 |
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