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Innovative application of new media in visual communication design and resistance to innovation

It has become essential to create and apply new media in visual communication design due to social media existence. This study aims to investigate the role of innovative applications of new media in visual communication design in educational institutions. Traditional media design in visual communica...

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Autores principales: Yu, Ge, Akhter, Shamim, Kumar, Tribhuwan, Ortiz, Geovanny Genaro Reivan, Saddhono, Kundharu
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9381747/
https://www.ncbi.nlm.nih.gov/pubmed/35992467
http://dx.doi.org/10.3389/fpsyg.2022.940899
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author Yu, Ge
Akhter, Shamim
Kumar, Tribhuwan
Ortiz, Geovanny Genaro Reivan
Saddhono, Kundharu
author_facet Yu, Ge
Akhter, Shamim
Kumar, Tribhuwan
Ortiz, Geovanny Genaro Reivan
Saddhono, Kundharu
author_sort Yu, Ge
collection PubMed
description It has become essential to create and apply new media in visual communication design due to social media existence. This study aims to investigate the role of innovative applications of new media in visual communication design in educational institutions. Traditional media design in visual communication lacks to disseminate information more effectively, which requires innovative change. Therefore, this study attempts to highlight the role of innovative application of new media in visual communication by considering visual expression design with information technology (IT), flexible layout, diversified modes of transmission, and interactivity of integration. For this purpose, this study adopted a quantitative research approach in which a cross-sectional research design is followed. A questionnaire survey is carried out to collect data from educational institutions in China. Partial Least Square-Structural Equation Modeling (PLS-SEM) is used for data analysis. Results of the study indicated that innovative applications of new media have central importance in visual communication. However, resistance to innovative change has a negative role in the relationship between innovative applications of new media and visual communication design. Results of the study highlighted that visual expression design with IT, flexible layout, diversified modes of transmission, and interactivity of integration have a positive effect on visual communication design. Therefore, among the educational intuitions of China, implementing innovative applications related to the new media can lead to visual communication design. The results of this study provided several insights for the practitioners to promote communication methods among educational institutions.
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spelling pubmed-93817472022-08-18 Innovative application of new media in visual communication design and resistance to innovation Yu, Ge Akhter, Shamim Kumar, Tribhuwan Ortiz, Geovanny Genaro Reivan Saddhono, Kundharu Front Psychol Psychology It has become essential to create and apply new media in visual communication design due to social media existence. This study aims to investigate the role of innovative applications of new media in visual communication design in educational institutions. Traditional media design in visual communication lacks to disseminate information more effectively, which requires innovative change. Therefore, this study attempts to highlight the role of innovative application of new media in visual communication by considering visual expression design with information technology (IT), flexible layout, diversified modes of transmission, and interactivity of integration. For this purpose, this study adopted a quantitative research approach in which a cross-sectional research design is followed. A questionnaire survey is carried out to collect data from educational institutions in China. Partial Least Square-Structural Equation Modeling (PLS-SEM) is used for data analysis. Results of the study indicated that innovative applications of new media have central importance in visual communication. However, resistance to innovative change has a negative role in the relationship between innovative applications of new media and visual communication design. Results of the study highlighted that visual expression design with IT, flexible layout, diversified modes of transmission, and interactivity of integration have a positive effect on visual communication design. Therefore, among the educational intuitions of China, implementing innovative applications related to the new media can lead to visual communication design. The results of this study provided several insights for the practitioners to promote communication methods among educational institutions. Frontiers Media S.A. 2022-08-03 /pmc/articles/PMC9381747/ /pubmed/35992467 http://dx.doi.org/10.3389/fpsyg.2022.940899 Text en Copyright © 2022 Yu, Akhter, Kumar, Ortiz and Saddhono. https://creativecommons.org/licenses/by/4.0/This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
spellingShingle Psychology
Yu, Ge
Akhter, Shamim
Kumar, Tribhuwan
Ortiz, Geovanny Genaro Reivan
Saddhono, Kundharu
Innovative application of new media in visual communication design and resistance to innovation
title Innovative application of new media in visual communication design and resistance to innovation
title_full Innovative application of new media in visual communication design and resistance to innovation
title_fullStr Innovative application of new media in visual communication design and resistance to innovation
title_full_unstemmed Innovative application of new media in visual communication design and resistance to innovation
title_short Innovative application of new media in visual communication design and resistance to innovation
title_sort innovative application of new media in visual communication design and resistance to innovation
topic Psychology
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9381747/
https://www.ncbi.nlm.nih.gov/pubmed/35992467
http://dx.doi.org/10.3389/fpsyg.2022.940899
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