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City brand evolution research and future agenda: bibliometric and science mapping analysis
This study aims to identify the evolution, trends and research agenda in city brand research. The methodology used was a science mapping bibliometric and network analysis using both, WoS and Scopus databases, to do a systematic literature review. The results of this analysis resulted in four possibl...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Elsevier
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9382279/ https://www.ncbi.nlm.nih.gov/pubmed/35991998 http://dx.doi.org/10.1016/j.heliyon.2022.e10031 |