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A CTR prediction model based on session interest
Click-through rate prediction has become a hot research direction in the field of advertising. It is important to build an effective CTR prediction model. However, most existing models ignore the factor that the sequence is composed of sessions, and the user behaviors are highly correlated in each s...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Public Library of Science
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9385038/ https://www.ncbi.nlm.nih.gov/pubmed/35976962 http://dx.doi.org/10.1371/journal.pone.0273048 |