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Ameliorated New Media Literacy Model Based on an Esthetic Model: The Ability of a College Student Audience to Enter the Field of Digital Art

In the current digital environment, people can visit every corner of the world without leaving their homes. New media technology compresses distance and time, but it also subverts the traditional mode of audience presence. Many traditional, offline content expression modes are also moving toward the...

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Autores principales: Xu, Rui, Wang, Chen, Hsu, Yen
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9386252/
https://www.ncbi.nlm.nih.gov/pubmed/35992408
http://dx.doi.org/10.3389/fpsyg.2022.943955
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author Xu, Rui
Wang, Chen
Hsu, Yen
author_facet Xu, Rui
Wang, Chen
Hsu, Yen
author_sort Xu, Rui
collection PubMed
description In the current digital environment, people can visit every corner of the world without leaving their homes. New media technology compresses distance and time, but it also subverts the traditional mode of audience presence. Many traditional, offline content expression modes are also moving toward the digital field, and digital art is among them. Digital new media is a new art form that requires its audience to have a new media literacy; this literacy is necessary for esthetic experience and for audience participation. At present, the relatively lack of objective methodology for scientific research on aesthetic and media literacy has limited our current understanding. Therefore, we need to develop a new model and conduct empirical research with college students as the audience. Empirical research was conducted with an audience of college students. The study had the following purposes: (1) to add a new dimension to the esthetic model, namely new media literacy, to align the model with the current digital environment, and (2) to test the moderating effect of new media literacy on esthetic emotion as represented by interest and confusion. The experiment verified the study’s hypothesis that higher new media literacy was associated with higher esthetic interest and lower confusion. By contrast, has a substantial influence on the cognitive processes in humans, lower new media literacy was associated with lower esthetic interest and higher confusion. New media literacy is an essential quality for contemporary audiences. This knowledge may be useful for effective design. It provides a traditional and favorable learning environment and empirical reference for the subsequent improvement of digital aesthetics and media literacy.
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spelling pubmed-93862522022-08-19 Ameliorated New Media Literacy Model Based on an Esthetic Model: The Ability of a College Student Audience to Enter the Field of Digital Art Xu, Rui Wang, Chen Hsu, Yen Front Psychol Psychology In the current digital environment, people can visit every corner of the world without leaving their homes. New media technology compresses distance and time, but it also subverts the traditional mode of audience presence. Many traditional, offline content expression modes are also moving toward the digital field, and digital art is among them. Digital new media is a new art form that requires its audience to have a new media literacy; this literacy is necessary for esthetic experience and for audience participation. At present, the relatively lack of objective methodology for scientific research on aesthetic and media literacy has limited our current understanding. Therefore, we need to develop a new model and conduct empirical research with college students as the audience. Empirical research was conducted with an audience of college students. The study had the following purposes: (1) to add a new dimension to the esthetic model, namely new media literacy, to align the model with the current digital environment, and (2) to test the moderating effect of new media literacy on esthetic emotion as represented by interest and confusion. The experiment verified the study’s hypothesis that higher new media literacy was associated with higher esthetic interest and lower confusion. By contrast, has a substantial influence on the cognitive processes in humans, lower new media literacy was associated with lower esthetic interest and higher confusion. New media literacy is an essential quality for contemporary audiences. This knowledge may be useful for effective design. It provides a traditional and favorable learning environment and empirical reference for the subsequent improvement of digital aesthetics and media literacy. Frontiers Media S.A. 2022-08-04 /pmc/articles/PMC9386252/ /pubmed/35992408 http://dx.doi.org/10.3389/fpsyg.2022.943955 Text en Copyright © 2022 Xu, Wang and Hsu. https://creativecommons.org/licenses/by/4.0/This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
spellingShingle Psychology
Xu, Rui
Wang, Chen
Hsu, Yen
Ameliorated New Media Literacy Model Based on an Esthetic Model: The Ability of a College Student Audience to Enter the Field of Digital Art
title Ameliorated New Media Literacy Model Based on an Esthetic Model: The Ability of a College Student Audience to Enter the Field of Digital Art
title_full Ameliorated New Media Literacy Model Based on an Esthetic Model: The Ability of a College Student Audience to Enter the Field of Digital Art
title_fullStr Ameliorated New Media Literacy Model Based on an Esthetic Model: The Ability of a College Student Audience to Enter the Field of Digital Art
title_full_unstemmed Ameliorated New Media Literacy Model Based on an Esthetic Model: The Ability of a College Student Audience to Enter the Field of Digital Art
title_short Ameliorated New Media Literacy Model Based on an Esthetic Model: The Ability of a College Student Audience to Enter the Field of Digital Art
title_sort ameliorated new media literacy model based on an esthetic model: the ability of a college student audience to enter the field of digital art
topic Psychology
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9386252/
https://www.ncbi.nlm.nih.gov/pubmed/35992408
http://dx.doi.org/10.3389/fpsyg.2022.943955
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