Research on the Impact of Outlets’ Experience Marketing and Customer Perceived Value on Tourism Consumption Satisfaction and Loyalty

The research object of this subject, through cooperation with Shanghai International Fashion Education Center, a fashion travel education institution, is a convenient sample for the members of its “Japan Fashion Travel Project,” using quantitative research methods and research tools for questionnair...

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Detalles Bibliográficos
Autores principales: Dai, Jingyu, Zhao, Liang, Wang, Qiang, Zeng, Hailiang
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9386259/
https://www.ncbi.nlm.nih.gov/pubmed/35992387
http://dx.doi.org/10.3389/fpsyg.2022.944070
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author Dai, Jingyu
Zhao, Liang
Wang, Qiang
Zeng, Hailiang
author_facet Dai, Jingyu
Zhao, Liang
Wang, Qiang
Zeng, Hailiang
author_sort Dai, Jingyu
collection PubMed
description The research object of this subject, through cooperation with Shanghai International Fashion Education Center, a fashion travel education institution, is a convenient sample for the members of its “Japan Fashion Travel Project,” using quantitative research methods and research tools for questionnaires. From the perspective of tourist shopping experience marketing, this paper studies the relationship among tourist marketing, value perception, shopping satisfaction, and customer loyalty to outlets, and discusses the recommendations for sustainable development of outlets.
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spelling pubmed-93862592022-08-19 Research on the Impact of Outlets’ Experience Marketing and Customer Perceived Value on Tourism Consumption Satisfaction and Loyalty Dai, Jingyu Zhao, Liang Wang, Qiang Zeng, Hailiang Front Psychol Psychology The research object of this subject, through cooperation with Shanghai International Fashion Education Center, a fashion travel education institution, is a convenient sample for the members of its “Japan Fashion Travel Project,” using quantitative research methods and research tools for questionnaires. From the perspective of tourist shopping experience marketing, this paper studies the relationship among tourist marketing, value perception, shopping satisfaction, and customer loyalty to outlets, and discusses the recommendations for sustainable development of outlets. Frontiers Media S.A. 2022-08-04 /pmc/articles/PMC9386259/ /pubmed/35992387 http://dx.doi.org/10.3389/fpsyg.2022.944070 Text en Copyright © 2022 Dai, Zhao, Wang and Zeng. https://creativecommons.org/licenses/by/4.0/This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
spellingShingle Psychology
Dai, Jingyu
Zhao, Liang
Wang, Qiang
Zeng, Hailiang
Research on the Impact of Outlets’ Experience Marketing and Customer Perceived Value on Tourism Consumption Satisfaction and Loyalty
title Research on the Impact of Outlets’ Experience Marketing and Customer Perceived Value on Tourism Consumption Satisfaction and Loyalty
title_full Research on the Impact of Outlets’ Experience Marketing and Customer Perceived Value on Tourism Consumption Satisfaction and Loyalty
title_fullStr Research on the Impact of Outlets’ Experience Marketing and Customer Perceived Value on Tourism Consumption Satisfaction and Loyalty
title_full_unstemmed Research on the Impact of Outlets’ Experience Marketing and Customer Perceived Value on Tourism Consumption Satisfaction and Loyalty
title_short Research on the Impact of Outlets’ Experience Marketing and Customer Perceived Value on Tourism Consumption Satisfaction and Loyalty
title_sort research on the impact of outlets’ experience marketing and customer perceived value on tourism consumption satisfaction and loyalty
topic Psychology
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9386259/
https://www.ncbi.nlm.nih.gov/pubmed/35992387
http://dx.doi.org/10.3389/fpsyg.2022.944070
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