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Precise Marketing of E-Commerce Products Based on KNN Algorithm
In order to better understand the purchase decision-making process of consumers, this paper makes an in-depth study on the precision marketing of e-commerce products on the basis of KNN algorithm. Through data mining, classic KNN algorithm, BPNN algorithm, and other methods, this paper takes the pri...
Autores principales: | Zou, Jianfeng, Li, Hui |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Hindawi
2022
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9388237/ https://www.ncbi.nlm.nih.gov/pubmed/35990135 http://dx.doi.org/10.1155/2022/4966439 |
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