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Precise Marketing of E-Commerce Products Based on KNN Algorithm

In order to better understand the purchase decision-making process of consumers, this paper makes an in-depth study on the precision marketing of e-commerce products on the basis of KNN algorithm. Through data mining, classic KNN algorithm, BPNN algorithm, and other methods, this paper takes the pri...

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Detalles Bibliográficos
Autores principales: Zou, Jianfeng, Li, Hui
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Hindawi 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9388237/
https://www.ncbi.nlm.nih.gov/pubmed/35990135
http://dx.doi.org/10.1155/2022/4966439

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