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Who made the paintings: Artists or artificial intelligence? The effects of identity on liking and purchase intention
Investigating how people respond to and view AI-created artworks is becoming increasingly crucial as the technology’s current application spreads due to its affordability and accessibility. This study examined how AI art alters people’s evaluation, purchase intention, and collection intention toward...
Autores principales: | , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Frontiers Media S.A.
2022
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Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9389447/ https://www.ncbi.nlm.nih.gov/pubmed/35992393 http://dx.doi.org/10.3389/fpsyg.2022.941163 |
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author | Gu, Li Li, Yong |
author_facet | Gu, Li Li, Yong |
author_sort | Gu, Li |
collection | PubMed |
description | Investigating how people respond to and view AI-created artworks is becoming increasingly crucial as the technology’s current application spreads due to its affordability and accessibility. This study examined how AI art alters people’s evaluation, purchase intention, and collection intention toward Chinese-style and Western-style paintings, and whether art expertise plays a role. Study 1 recruited participants without professional art experience (non-experts) and found that those who made the paintings would not change their liking rating, purchase intention, and collection intention. In addition, they showed ingroup preference, favoring Chinese-style relative to Western-style paintings, in line with previous evidence on cultural preference in empirical aesthetics. Study 2 further investigated the modulation effect of art expertise. Art experts evaluated less favorably (less liking, lower purchase, and collection intentions) AI-generated paintings relative to artist-made paintings, while non-experts showed no preference. There was also an interaction effect between the author and the art expertise and interaction between the painting style and the art expertise. Collectively, the findings in this study showed that who made the art matters for experts and that the painting style affects aesthetic evaluation and ultimate reception of it. These results would also provide implications for AI-art practitioners. |
format | Online Article Text |
id | pubmed-9389447 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2022 |
publisher | Frontiers Media S.A. |
record_format | MEDLINE/PubMed |
spelling | pubmed-93894472022-08-20 Who made the paintings: Artists or artificial intelligence? The effects of identity on liking and purchase intention Gu, Li Li, Yong Front Psychol Psychology Investigating how people respond to and view AI-created artworks is becoming increasingly crucial as the technology’s current application spreads due to its affordability and accessibility. This study examined how AI art alters people’s evaluation, purchase intention, and collection intention toward Chinese-style and Western-style paintings, and whether art expertise plays a role. Study 1 recruited participants without professional art experience (non-experts) and found that those who made the paintings would not change their liking rating, purchase intention, and collection intention. In addition, they showed ingroup preference, favoring Chinese-style relative to Western-style paintings, in line with previous evidence on cultural preference in empirical aesthetics. Study 2 further investigated the modulation effect of art expertise. Art experts evaluated less favorably (less liking, lower purchase, and collection intentions) AI-generated paintings relative to artist-made paintings, while non-experts showed no preference. There was also an interaction effect between the author and the art expertise and interaction between the painting style and the art expertise. Collectively, the findings in this study showed that who made the art matters for experts and that the painting style affects aesthetic evaluation and ultimate reception of it. These results would also provide implications for AI-art practitioners. Frontiers Media S.A. 2022-08-05 /pmc/articles/PMC9389447/ /pubmed/35992393 http://dx.doi.org/10.3389/fpsyg.2022.941163 Text en Copyright © 2022 Gu and Li. https://creativecommons.org/licenses/by/4.0/This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms. |
spellingShingle | Psychology Gu, Li Li, Yong Who made the paintings: Artists or artificial intelligence? The effects of identity on liking and purchase intention |
title | Who made the paintings: Artists or artificial intelligence? The effects of identity on liking and purchase intention |
title_full | Who made the paintings: Artists or artificial intelligence? The effects of identity on liking and purchase intention |
title_fullStr | Who made the paintings: Artists or artificial intelligence? The effects of identity on liking and purchase intention |
title_full_unstemmed | Who made the paintings: Artists or artificial intelligence? The effects of identity on liking and purchase intention |
title_short | Who made the paintings: Artists or artificial intelligence? The effects of identity on liking and purchase intention |
title_sort | who made the paintings: artists or artificial intelligence? the effects of identity on liking and purchase intention |
topic | Psychology |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9389447/ https://www.ncbi.nlm.nih.gov/pubmed/35992393 http://dx.doi.org/10.3389/fpsyg.2022.941163 |
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