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Practice co-evolution: Collaboratively embedding artificial intelligence in retail practices
Many retailers invest in artificial intelligence (AI) to improve operational efficiency or enhance customer experience. However, AI often disrupts employees’ ways of working causing them to resist change, thus threatening the successful embedding and sustained usage of the technology. Using a longit...
Autores principales: | Bonetti, Francesca, Montecchi, Matteo, Plangger, Kirk, Schau, Hope Jensen |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Springer US
2022
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9390956/ https://www.ncbi.nlm.nih.gov/pubmed/36035334 http://dx.doi.org/10.1007/s11747-022-00896-1 |
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