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Practice co-evolution: Collaboratively embedding artificial intelligence in retail practices

Many retailers invest in artificial intelligence (AI) to improve operational efficiency or enhance customer experience. However, AI often disrupts employees’ ways of working causing them to resist change, thus threatening the successful embedding and sustained usage of the technology. Using a longit...

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Detalles Bibliográficos
Autores principales: Bonetti, Francesca, Montecchi, Matteo, Plangger, Kirk, Schau, Hope Jensen
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer US 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9390956/
https://www.ncbi.nlm.nih.gov/pubmed/36035334
http://dx.doi.org/10.1007/s11747-022-00896-1

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