Consumers’ attitude toward participation in community-supported aquaculture: a case of Kurdistan province in the west of Iran

Considering the increasing importance of sustainable operations in the agricultural sector and the relationship between producers and consumers, the current study was to determine customers’ attitudes on participation in community-supported aquaculture programs in Kurdistan province (in the west of Iran). The present study was a survey, non-experimental, applied, and descriptive–correlational research. Using a literature review and field studies, factors affecting consumers’ attitudes have been extracted. Then, to determine validity, the questionnaire was given to a panel of subject matter experts. Furthermore, to assess the reliability of the research instrument, the Cronbach’s alpha coefficient was calculated. The results showed the good validity and reliability of the research tool. Moreover, structural equation modeling was used to confirm the proposed model. The results showed that among the factors affecting the attitude of consumers, the price of aquatic products had the first place, which has been neglected in the previous studies. In this regard, it was suggested that by creating support funds and facilities for the participation of consumers in community-supported aquaculture programs, setting standards for healthy aquatic products, and producing programs related to the introduction of community-supported aquaculture programs on the radio and television, the attitude of the consumers can be improved.