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Scale development of apparel customization brand value: From the perspectives of practitioners and consumers
China apparel customization brands (CACBs) have been recently growing in massive quantities despite being in their infancy stages of brand value building. Although scholars have proven brand value’s importance in sustainable brand growth, studies on the specific context of CACBs are still limited. T...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9399744/ https://www.ncbi.nlm.nih.gov/pubmed/36033076 http://dx.doi.org/10.3389/fpsyg.2022.933224 |