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The perception of Hungarian food by consumer segments according to food purchasing preferences based on primary research results

In addition to the intrinsic value of the product, social, cultural and psychological factors also have a major influence on the consumer’s purchasing decision. They are also influenced by trends and tendencies such as globalisation, digitalisation and various economic and social crises. In our stud...

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Autores principales: Garai-Fodor, Mónika, Popovics, Anett, Csiszárik-Kocsir, Ágnes
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9401118/
https://www.ncbi.nlm.nih.gov/pubmed/36001610
http://dx.doi.org/10.1371/journal.pone.0273023
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author Garai-Fodor, Mónika
Popovics, Anett
Csiszárik-Kocsir, Ágnes
author_facet Garai-Fodor, Mónika
Popovics, Anett
Csiszárik-Kocsir, Ágnes
author_sort Garai-Fodor, Mónika
collection PubMed
description In addition to the intrinsic value of the product, social, cultural and psychological factors also have a major influence on the consumer’s purchasing decision. They are also influenced by trends and tendencies such as globalisation, digitalisation and various economic and social crises. In our study, we focused on the analysis of food purchasing preferences; including the reasons for the rise of ethnocentrism in the purchase of domestic products and the potential of this phenomenon in light of relevant secondary data and quantitative primary results. The main objective of the study’s primary research is to demonstrate that consumer groups, distinguishable by food consumption preferences, have differentiated perceptions of domestic food (price, quality, reliability). This provides evidence that food consumer preferences are reflected in decisions about domestic food. Due to the Hungarian relevance of the topic, the presentation of related international research and literature was given a prominent role. The focus of our research was to investigate the food purchasing preferences of Hungarian food consumers. Based on the results, we were able to characterise distinct consumer segments based on food purchasing preferences, and we were able to identify potential target groups of domestic food based on food consumer preferences: the ‘conscious food buyers’, the ‘impulse buyers’ and the ‘no preference’. In our view, members belonging to the first two segments can be successfully persuaded to buy Hungarian food through an educational campaign based on sufficiently fashionable and trendy motifs with the help of the right reference person.
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spelling pubmed-94011182022-08-25 The perception of Hungarian food by consumer segments according to food purchasing preferences based on primary research results Garai-Fodor, Mónika Popovics, Anett Csiszárik-Kocsir, Ágnes PLoS One Research Article In addition to the intrinsic value of the product, social, cultural and psychological factors also have a major influence on the consumer’s purchasing decision. They are also influenced by trends and tendencies such as globalisation, digitalisation and various economic and social crises. In our study, we focused on the analysis of food purchasing preferences; including the reasons for the rise of ethnocentrism in the purchase of domestic products and the potential of this phenomenon in light of relevant secondary data and quantitative primary results. The main objective of the study’s primary research is to demonstrate that consumer groups, distinguishable by food consumption preferences, have differentiated perceptions of domestic food (price, quality, reliability). This provides evidence that food consumer preferences are reflected in decisions about domestic food. Due to the Hungarian relevance of the topic, the presentation of related international research and literature was given a prominent role. The focus of our research was to investigate the food purchasing preferences of Hungarian food consumers. Based on the results, we were able to characterise distinct consumer segments based on food purchasing preferences, and we were able to identify potential target groups of domestic food based on food consumer preferences: the ‘conscious food buyers’, the ‘impulse buyers’ and the ‘no preference’. In our view, members belonging to the first two segments can be successfully persuaded to buy Hungarian food through an educational campaign based on sufficiently fashionable and trendy motifs with the help of the right reference person. Public Library of Science 2022-08-24 /pmc/articles/PMC9401118/ /pubmed/36001610 http://dx.doi.org/10.1371/journal.pone.0273023 Text en © 2022 Garai-Fodor et al https://creativecommons.org/licenses/by/4.0/This is an open access article distributed under the terms of the Creative Commons Attribution License (https://creativecommons.org/licenses/by/4.0/) , which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
spellingShingle Research Article
Garai-Fodor, Mónika
Popovics, Anett
Csiszárik-Kocsir, Ágnes
The perception of Hungarian food by consumer segments according to food purchasing preferences based on primary research results
title The perception of Hungarian food by consumer segments according to food purchasing preferences based on primary research results
title_full The perception of Hungarian food by consumer segments according to food purchasing preferences based on primary research results
title_fullStr The perception of Hungarian food by consumer segments according to food purchasing preferences based on primary research results
title_full_unstemmed The perception of Hungarian food by consumer segments according to food purchasing preferences based on primary research results
title_short The perception of Hungarian food by consumer segments according to food purchasing preferences based on primary research results
title_sort perception of hungarian food by consumer segments according to food purchasing preferences based on primary research results
topic Research Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9401118/
https://www.ncbi.nlm.nih.gov/pubmed/36001610
http://dx.doi.org/10.1371/journal.pone.0273023
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