Cargando…
Influence of online comments on clothing impulse buying behavior in mobile short video app live broadcast
Based on elaboration likelihood model (ELM), this paper introduces the central route and peripheral route of online comments and constructs a conceptual model affecting consumers’ clothing impulse buying behavior in live broadcast. A total of 737 questionnaires were collected, and 709 valid question...
| Autor principal: | |
|---|---|
| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
|
| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9404237/ https://www.ncbi.nlm.nih.gov/pubmed/36033037 http://dx.doi.org/10.3389/fpsyg.2022.913073 |