The Affect Misattribution in the Interpretation of Ambiguous Stimuli in Terms of Warmth vs. Competence: Behavioral Phenomenon and Its Neural Correlates

Warmth and competence are fundamental dimensions of social cognition. This also applies to the interpretation of ambiguous symbolic stimuli in terms of their relation to warmth or competence. The affective state of an individual may affect the way people interpret the neutral stimuli in the environment. As previous findings have shown, it is possible to alter the perception of neutral social stimuli in terms of warmth vs. competence by eliciting an incidental affect with the use of emotion-laden words. In the current experiment, we expected the valence and origin of an affective state, factors ascribing emotionally laden words, to be able to switch the interpretation of the neutral objects. We have shown in behavioural results that negative valence and reflective origins promote the interpretation of unknown objects in terms of competence rather than warmth. Furthermore, electrophysiological-response-locked analyses revealed differences specific to negative valence while making the decision in the ambiguous task and while executing it. The results of the current experiment show that the usage of warmth and competence in social cognition is susceptible to affective state manipulation. In addition, the results are coherent with the evolutionary perspective on social cognition (valence effects) as well as with predictions of the dual mind model of emotion (origin effects).