Individualized tourism recommendation based on self-attention

Although the era of big data has brought convenience to daily life, it has also caused many problems. In the field of scenic tourism, it is increasingly difficult for people to choose the scenic spot that meets their needs from mass information. To provide high-quality services to users, a recommended tourism model is introduced in this paper. On the one hand, the tourism system utilises the users’ historical interactions with different scenic spots to infer their short- and long-term favorites. Among them, the users’ short-term demands are modelled through self-attention mechanism, and the proportion of short- and long-term favorites is calculated using the Euclidean distance. On the other hand, the system models the relationship between multiple scenic spots to strengthen the item relationship and further form the most relevant tourist recommendations.