Prosocial priming and bystander effect in an online context

The present study tested the effect of priming the concept of prosociality on the bystander effect in an online environment. Participants were sent an e-mail requesting a plea for help and randomly assigned to one of four conditions in a 2 (Bystander: 0 vs. 14) × 2 (Priming: present vs. absent) desi...

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Detalles Bibliográficos
Autores principales: Scaffidi Abbate, Costanza, Misuraca, Raffaella, Vaccaro, Chiara, Roccella, Michele, Vetri, Luigi, Miceli, Silvana
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9413050/
https://www.ncbi.nlm.nih.gov/pubmed/36033017
http://dx.doi.org/10.3389/fpsyg.2022.945630
Descripción
Sumario:The present study tested the effect of priming the concept of prosociality on the bystander effect in an online environment. Participants were sent an e-mail requesting a plea for help and randomly assigned to one of four conditions in a 2 (Bystander: 0 vs. 14) × 2 (Priming: present vs. absent) design. The results demonstrated support for the study hypothesis. As expected, the virtual presence of many others significantly reduced e-mail responsiveness except when the request for help is preceded by prosocial priming. Implications of these findings for the literature on the bystander effect and priming are discussed.

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