Modeling the impact of precautionary measures and sanitation practices broadcasted through media on the dynamics of bacterial diseases

The media has a significant contribution in spreading awareness by broadcasting various programs about prevalent diseases in the society along with the role of providing information, feeding news and educating a large mass. In this paper, the effect of media programs promoting precautionary measures and sanitation practices to control the bacterial infection in the community is modeled and analyzed considering the number of media programs as a dynamical variable. In the modeling phenomena, human population is partitioned into three classes; susceptible, infected and recovered. The disease is supposed to spread by direct contact of susceptible with infected individuals and indirectly by the ingestion of bacteria present in the environment. The growth in the media programs is considered proportional to the size of infected population and the impact of these programs on the indirect disease transmission rate and bacteria shedding rate by infected individuals is also considered. The feasibility of equilibria and their stability conditions are obtained. Model analysis reveals that broadcasting media programs and increasing its effectiveness shrink the size of infected class and control the spread of disease to a large extent.