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Research on the effect of uncertain rewards on impulsive purchase intention of blind box products
Since 2019, China has gradually seen a “blind box” boom, and young people have quickly become the main buying force of blind boxes, promoting the continuous development of the blind box industry. Previous studies have shown that uncertainty in events with positive prospects can play a more positive...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9421032/ https://www.ncbi.nlm.nih.gov/pubmed/36046369 http://dx.doi.org/10.3389/fnbeh.2022.946337 |