Online impulse buying behavior and marketing optimization guided by entrepreneurial psychology under COVID-19

This work aims to promote the development of the online shopping market and improve the online marketing effect of goods. First, entrepreneurial psychology and online shopping are discussed. Then, impulse buying behavior (IBB) is analyzed, and the IBB model and hypotheses of consumers are proposed u...

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Detalles Bibliográficos
Autores principales: Wang, Pei, Chapa, Sindy
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9424845/
https://www.ncbi.nlm.nih.gov/pubmed/36051212
http://dx.doi.org/10.3389/fpsyg.2022.939786

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9424845/
https://www.ncbi.nlm.nih.gov/pubmed/36051212
http://dx.doi.org/10.3389/fpsyg.2022.939786

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