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Online impulse buying behavior and marketing optimization guided by entrepreneurial psychology under COVID-19
This work aims to promote the development of the online shopping market and improve the online marketing effect of goods. First, entrepreneurial psychology and online shopping are discussed. Then, impulse buying behavior (IBB) is analyzed, and the IBB model and hypotheses of consumers are proposed u...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9424845/ https://www.ncbi.nlm.nih.gov/pubmed/36051212 http://dx.doi.org/10.3389/fpsyg.2022.939786 |