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Exploring the antecedents of trust in electronic word-of-mouth platform: The perspective on gratification and positive emotion
Frequent human-media interaction via the electronic word-of-mouth (e-wom) platform, trust is acknowledged as an ongoing challenge. This study aimed to understand users' trust in the e-wom platform based on uses and gratifications theory and stimulus-organism-response (S-O-R) paradigm. Utilitari...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9434003/ https://www.ncbi.nlm.nih.gov/pubmed/36059728 http://dx.doi.org/10.3389/fpsyg.2022.953232 |