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O3-2 Evaluation of implementation and impact of a national mass media campaign to promote active lifestyles in Portugal: ‘Follow the Whistle: Physical Activity is Calling You'

BACKGROUND: Portugal has one of the highest rates of physical inactivity in Europe. To raise the profile of physical activity (PA) among adults, the Portuguese National Physical Activity Promotion Program of the Directorate-General of Health developed and implemented a national mass media campaign i...

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Detalles Bibliográficos
Autores principales:	Silva, Marlene Nunes, Godinho, Cristina, Salavisa, Marta, Silva, Catarina Santos, Santos, Rute, Mendes, Romeu, Owen, Katherine, Teixeira, Pedro, Bauman, Adrian
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Oxford University Press 2022
Materias:	Parallel Sessions
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9435358/ http://dx.doi.org/10.1093/eurpub/ckac094.018

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