Functional imaging analyses reveal prototype and exemplar representations in a perceptual single-category task

Similarity-based categorization can be performed by memorizing category members as exemplars or by abstracting the central tendency of the category – the prototype. In similarity-based categorization of stimuli with clearly identifiable dimensions from two categories, prototype representations were previously located in the hippocampus and the ventromedial prefrontal cortex (vmPFC) and exemplar representations in areas supporting visual memory. However, the neural implementation of exemplar and prototype representations in perceptual similarity-based categorization of single categories is unclear. To investigate these representations, we applied model-based univariate and multivariate analyses of functional imaging data from a dot-pattern paradigm-based task. Univariate prototype and exemplar representations occurred bilaterally in visual areas. Multivariate analyses additionally identified prototype representations in parietal areas and exemplar representations in the hippocampus. Bayesian analyses supported the non-presence of prototype representations in the hippocampus and the vmPFC. We additionally demonstrate that some individuals form both representation types simultaneously, probably granting flexibility in categorization strategies.