Being Informed or Getting the Product?: How the Coexistence of Scarcity Cues and Online Consumer Reviews Affects Online Purchase Decisions

Scarcity cues, which are increasingly implemented on e-commerce platforms, are known to impair cognitive processes and influence consumers’ decision-making by increasing perceived product value and purchase intention. Another feature present on e-commerce platforms are online consumer reviews (OCRs)...

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Detalles Bibliográficos
Autores principales: Wrabel, Andrea, Kupfer, Alexander, Zimmermann, Steffen
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer Fachmedien Wiesbaden 2022
Materias:
Research Paper
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9438392/
http://dx.doi.org/10.1007/s12599-022-00772-w

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