Integrating women’s voices in quality improvement for maternity care: A qualitative study

INTRODUCTION: Improving the quality of maternity care is high on the national agenda in the Netherlands. One aspect gaining significant attention is integrating women’s experiences – as users of maternity care – in this quality improvement. The aim of this study was to gain deeper insights into how maternity care professionals in Dutch Maternity Care Collaborations integrate women’s voices into quality improvement as part of integrated maternity care and what role midwives can have in this. METHODS: This was a descriptive qualitative study, using semi-structured individual interviews and content analysis for an in-depth exploration of maternity care professionals’ experiences and opinions on integrating women’s voices in quality improvement. Participants were twelve maternity care professionals involved in quality improvement activities from eight Dutch Maternity Care Collaborations. RESULTS: Four themes emerged: ‘Quality improvement based on women's voices is still in its infancy’ and was experienced as an important but challenging topic; ‘Collecting women's voices’ was conducted, but needed more facilitation; Using women's voices’ was hindered by a lack of expertise and a structured feedback and feedforward system; and ‘Ensuring listening to women's voices’ and integrating them in quality improvement required further facilitation. CONCLUSIONS: Care professionals emphasized that listening to women’s voices for quality improvement is important but challenging due to the lack of expertise, organizational structure, time, and financial resources. A feasible implementation strategy including concrete support is recommended by maternity care professionals to boost action.