Design and Purchase Intention Analysis of Cultural and Creative Goods Based on Deep Learning Neural Networks

With the rise of cultural and creative industries, cultural creativity has gradually become an important factor to promote the value of design in the future, and it is also a trend to integrate “cultural elements” into the design of products. At present, the cultural and creative industries in Western countries and Taiwan are the mainstay of their economic development. We should actively absorb their successful experiences and, with the support of national policies, carry out effective and lasting development of them, as well as continuously improve the quality of cultural and creative products. In today's steady economic development, the emotionalization of cultural and creative consumption has gradually formed a new consumption trend. When cultural and creative consumers buy stationery, they will inevitably have three situations: purchasing instinct, purchasing behavior, and reflection. Therefore, this paper adopts the method based on machine learning to conduct in-depth research on the users of cultural and creative products of “Forbidden Day and Night Set Gift Box.” Through the research on the cultural and creative consumption intention of “Forbidden Day and Night Set Gift Box,” it can effectively promote the development of domestic cultural and creative enterprises, and then promote the customer satisfaction of cultural and creative enterprises. This paper makes a detailed analysis of it from the perspectives of data processing, feature engineering, classification prediction models, and future development directions. By studying the cultural and creative behavior of users, a deep learning model based on neural network is established. The feature extraction, feature preprocessing, feature selection, and asymmetric data collection in the process of data processing are discussed in depth. In order to further improve the prediction accuracy and conduct more in-depth research, this paper establishes a deep learning prediction model based on depth. This model is experimentally validated and it can be observed that the model is 10% more efficient than the traditional model, so the model can learn data better from the user's behavior in several aspects, and the proposed and practice of this model has good practical significance.